the latest copy
If you’re like most marketers, here’s what you’re looking at each day: a database of thousands of prospects and customers who expect personal, highly relevant communications from you, more channels than ever to deliver them and a finite amount of resources with which to deliver this individualised content.
For many, marketing automation – combined with carefully planned strategies and processes – is the answer. Helping to drive efficiency in marketing operations and opening up opportunities for easy cross media campaign integration, automation can provide the agility you need to respond more quickly to your customers and their changing behaviour.
Studies show that more than 75 per cent of companies who implement marketing automation realise ROI within a year, and users of marketing automation are 32 per cent more likely to grow faster than companies who aren’t using it. Compelling stats, eh?